Projects
@JJTIMES
JJTimes, a podcast segment by the Juragan Jam brand, offers an in-depth exploration of luxury watches, setting a new standard in Indonesia's high-class lifestyle content. Available on YouTube and Instagram, JJTimes aims to become the go-to media platform for luxury watch enthusiasts. The podcast features prominent guests discussing their watch collections, enhancing Juragan Jam's brand presence and engaging a sophisticated audience seeking exclusive insights and experiences.
@CHAN.MERRYTA
We developed Pulau Intan Lestart's IP by featuring Ibu Merryta as a key representative in their public relations strategy. This approach led to a significant expansion of their online presence, with 100K new TikTok followers gained in six months through over 100 videos featuring Ibu Merryta. Additionally, we launched an Instagram account, @chan.merryta, mirroring the successful TikTok content. These IP accounts will be maintained to support event partnerships, collaborations, and provide an alternative revenue stream for the business.
TONY ROMAS
We are thrilled to partner with Tony Roma's, a well-known restaurant brand, to reignite its appeal among younger generations. We're crafting a dynamic marketing strategy that includes introducing a fresh, trend-driven menu, launching an engaging campaign, and curating compelling communication and visuals. By collaborating with local bloggers, we're amplifying brand awareness and driving customer recall, ultimately encouraging more visits to the store. It's all about revitalizing Tony Roma's legacy while making it a go-to spot for today's food enthusiasts!
CAR PITCH
We worked with Sinarmas Land to create an effective event activation strategy to increase awareness of Sinarmas's Incubator Program. Our team produced an IP for a pitching program called Car Pitch consist of 15 conceptual youtube videos, teaser videos, media coverage content, and communication strategies to generate interest and anticipation among Startup Enthusiast.