We developed Pulau Intan Lestart's own IP by utilizing one of the company's representatives, Ibu Merryta, as part of their public relations strategy.

To expand Pulau Intan Lestart's online reach, we successfully gained 100K new followers on TikTok within 6 months by creating over 100 TikTok videos featuring Ibu Merryta as the representative IP that we nurtured.

Additionally, we created another Instagram account, @chan.merryta, where we mirrored the successful TikTok contents. We will continue maintaining these IP accounts to facilitate event partnerships, collaborations, and providing another alternative revenue stream for their business.